Andy Peters

Founder. Developer. Bicyclist.

Evolution of the one sentence pitch

Originally posted on HEY World

Pitch sentence. The tag line. One liner. Product description. Call it what you will, but creating a single sentence that describes a business/product is just as hard as giving it a name. It took a lot of time to come up with a name, but even more time to get create a pitch that can tell someone what Doorkeep is and who its for.

Here are some product descriptions I used in the past:

  • The inbox for real estate.
  • The property manager’s inbox.
  • The messaging app for rental managers and hosts.
  • Text messaging for property managers.
  • Cloud phone system for rentals.
  • Rental management’s Message Center
  • Organized communications for property managers.
  • Help desk software for real estate management.

… and here is Doorkeep’s product description / pitch as of today: Customer service platform for your rental properties.

What will it evolve into in one year?

I love posts like this, because looking back is a lot of fun or funny or 🤦🏻‍♂️