Evolution of the one sentence pitch

Originally posted on HEY World

Pitch sentence. The tag line. One liner. Product description. Call it what you will, but creating a single sentence that describes a business/product is just as hard as giving it a name. It took a lot of time to come up with a name, but even more time to get create a pitch that can tell someone what Doorkeep is and who its for.

Here are some product descriptions I used in the past:

• The inbox for real estate.
• The property manager’s inbox.
• The messaging app for rental managers and hosts.
• Text messaging for property managers.
• Cloud phone system for rentals.
• Rental management’s Message Center
• Organized communications for property managers.
• Help desk software for real estate management.

… and here is Doorkeep’s product description / pitch as of today: Customer service platform for your rental properties.

What will it evolve into in one year?

I love posts like this, because looking back is a lot of fun or funny or 🤦🏻‍♂️